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What is Branding, Exactly? 5 Key Components

Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.

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Creative Wavelength: Instagram Edition

Creative Wavelength: Instagram Edition

You can't talk about creatives and social media without touching on Instagram, so today I'm sharing some of my favorite accounts to follow. These people are all doing wonderful, beautiful, funny, creative things, and documenting the process for our enjoyment. Take a...

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Uncovered: Ordinary Objects

Uncovered: Ordinary Objects

Today I want to talk about another aspect of book cover design that I run into a lot. Authors, you don't necessarily need a custom, complicated illustration for your cover. A lot can be done with a well-chosen photograph. It doesn't even have to be a scene mashed...

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Memory Lane: My Road to Being a Designer

Memory Lane: My Road to Being a Designer

Originally today you were going to get another post in the Uncovered series. But then I was doing some digital inventory and cleaning, and came across some old projects of mine. And I mean OLD. Like, some are high school, 15-or-more-years-ago old. So of course I have...

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Color Theory: Red

Color Theory: Red

Red Color Wheel Tier: Primary Tonal Value: Warm Complementary Color: Green “Painters use red like spice.” — Derek Jarman   Red is the color on the visible spectrum most easily seen and the color that most attracts attention, which is why it's so popular in...

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