Logo, label design, brand guidelines, and website for Austonian Spirits. 2016.
Austonian Spirits was born from the idea that you can create a good, quality whiskey without the traditional burden on oak forests for barrels. They developed a process that matures whiskey sustainably, and only uses a tiny fraction of the wood normally used. Their founder came to me to help craft a brand identity that matched this idea of eco-friendly quality.
We developed a logo, brand guidelines (not pictured), label set for their first whiskey, and a launch website. The symbol in the logo was hand-drawn and then digitized. Using green as the primary color for the labels helps the bottle not only stand out on shelves (where whiskeys are dominated by earth tones and black), but speaks to the sustainable nature of the whiskey. The earthy, atmospheric photos used on the website further capture the feeling we were going for.
Their first product, Austonian Whiskey, has gone through the regulatory process, and is currently shopping to distributors. If you’d like to be notified when it is available, sign up over on the Austonian Spirits website.