Janelle Smithson Photography

Logo concepts for Janelle Smithson Photography. 2016.

This is part of my Brand Nuance series, where I demonstrate the importance of getting specific with branding.

This challenge shows the ways a designer could capture the essence of what a business does, when the business name is also a person’s name. In this case, Janelle Smithson is a photographer, and these 4 concepts show how even when using the same exact wording you can represent 4 very different businesses.

See this blog post for more info on the challenge and each concept.

Janelle Smithson Photography

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Amanda Guerassio

From freelance designer to studio owner, I've been a self-employed, independent graphic designer for over a decade. I love helping people find the right visual voice for their businesses and projects. Let's talk!