Logo concepts for Janelle Smithson Photography. 2016.
This is part of my Brand Nuance series, where I demonstrate the importance of getting specific with branding.
This challenge shows the ways a designer could capture the essence of what a business does, when the business name is also a person’s name. In this case, Janelle Smithson is a photographer, and these 4 concepts show how even when using the same exact wording you can represent 4 very different businesses.
See this blog post for more info on the challenge and each concept.