Logo concepts for Midnight Juice. 2017.
This is part of my Brand Nuance series, where I demonstrate the importance of getting specific with branding.
This challenge shows the ways a designer could capture the essence of what a business does in styling and imagery, when the business name alone doesn’t make it clear. In this case, Midnight Juice, and these 4 concepts show how you can end up with 4 very different businesses even when the name doesn’t change.
See this blog post for more info on the challenge and each concept.