Midnight Juice

Logo concepts for Midnight Juice. 2017.

This is part of my Brand Nuance series, where I demonstrate the importance of getting specific with branding.

This challenge shows the ways a designer could capture the essence of what a business does in styling and imagery, when the business name alone doesn’t make it clear. In this case, Midnight Juice, and these 4 concepts show how you can end up with 4 very different businesses even when the name doesn’t change.

See this blog post for more info on the challenge and each concept.

Midnight Juice

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Amanda Guerassio

From freelance designer to studio owner, I've been a self-employed, independent graphic designer for over a decade. I love helping people find the right visual voice for their businesses and projects. Let's talk!