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What is Branding, Exactly? 5 Key Components

Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.

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Color Theory: Blue

Color Theory: Blue

Blue Color Wheel Tier: Primary. Tonal Value: Cool. Complementary Color: Orange. “The old cathedrals are good, but the great blue dome that hangs over everything is better.” — Thomas Carlyle Blue is the most popular color in the world, as well as one of the most...

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Uncovered: A New Spin on Science Fiction

Uncovered: A New Spin on Science Fiction

The Uncovered series explores concepts in book cover design. This time: science fiction is no longer a tiny box you have to try to cram your story and cover into. There’s room for all sorts, beyond spaceships & aliens.

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Creative Wavelength

Creative Wavelength

Time for another round of Creative Wavelength! Here are some of the cool art-y, design-y, creativity-related things I've found around the web lately:         ⇒ Distilling The Visual Language Of Video Games Into A Clever Logo. This is a cool case...

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