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What is Branding, Exactly? 5 Key Components
Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.
Brand Nuance: Janelle Smithson Photography
In this edition of Brand Nuance, I’m demonstrating the importance of specifics in branding design, using fictional photographer Janelle Smithson. When your business name is your name, how do you make it clear what you do?
Color Theory: Yellow
Yellow Color Wheel Tier: Primary. Tonal Value: Warm. Complementary Color: Purple/Violet. “In the world of safe hues, like black, red and white, yellow shouts: 'Look at me. I'm happy!'” — Joy Sewing Yellow is my least favorite color. This is partly vanity (it's not a...
Creative Wavelength
Are you ready for another Monday? I'm coming at you this week with a new Creative Wavelength, my latest art, design and creativity-related finds from around the internet. Let's jump right in and get the creative juices flowing: ⇒ The...
Business Design Doesn’t Care About Your Personal Preferences
Good design for your business can help you attract your audience’s attention, speak their language, and draw them in. As such, the priority is always on what will work best given your intended audience, not what the business owner likes personally.
Covers Reimagined: Pride & Prejudice
In this Covers Reimagined post, I tackle giving a bold, modern, YA-ish cover to the Jane Austen classic Pride & Prejudice.
Color Theory: Orange
Orange Color Wheel Tier: Secondary (made by combining two primary colors). Tonal Value: Warm. Complementary Color: Blue. “The sky takes on shades of orange during sunrise and sunset, the colour that gives you hope that the sun will set only to rise again.” — Ram...