These are the same questions I walk my clients through before doing any identity or logo design work.
I do tailor and add to it with each client’s specifics, but this version works for virtually any kind of business. It will take some hard thinking and work on your part, though, so be ready to dig deep.
These are the kinds of questions and details that will help shape a direction and voice for your branding, before it ever gets to the design or writing stage. It covers a business’ Who, What, Why, and How to help ferret out your unique angle. Knowing this will help all of your design & marketing efforts!
It’s straightforward. It’s printable, or you can fill out the PDF on your computer. And it’s free, whether you end up hiring me as your designer or not.