Gender reveal & baby shower postcard. 2016.

The mom-to-be wanted something bold and modern, but didn’t want any geometric patterns. She sent a few examples of things she liked, and we noticed a pattern of brush fonts and watercolor effects. She also really liked the idea of using gold foil. We settled on a vibrant blue watercolor effect with scattered confetti-like gold foil, and the main headlines also being in the gold foil. We stuck with a simple sans serif font for the details to counteract the ‘messy’ effect of the brush fonts and confetti.

We also had to work on the wording, as both parents-to-be are/were Air Force, and many family and friends are out of state (or country!). An in-person baby shower wasn’t going to be possible for a majority of them. Also, some family members were not native English speakers, so we had to get the idea across simply and in a translatable way. I came up with ‘Long Distance Baby Shower’ and they thought that would work perfectly.

It’s a double-sided 4.25″ x 6″ postcard so they could mail without needing envelopes and using the more affordable postcard stamps. The back/mailing side carries over the watercolor effect just a bit in the corner for consistency, while still leaving room for addressing, a short message if needed, and the post office’s bar code space.

Both of the parents-to-be were thrilled with how it turned out.

<center><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/BEra9_vuxJf/embed/captioned/?cr=1&v=7&wp=658#%7B%22ci%22%3A0%2C%22os%22%3A3612.715%7D" allowtransparency="true" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; border: 1px solid rgb(219, 219, 219); box-shadow: none; margin: 1px 1px 12px; max-width: 658px; padding: 0px; width: calc(100% - 2px); border-radius: 4px; display: block;" height="836" frameborder="0"></iframe></center>