Logo set, brand assets, and social ads for EarthyPup. 2019.
Agency of Record: Bijou Collective
EarthyPup will be an e-commerce store where dog owners can find eco-friendly options for dog products. Tagline: Reduce your pup’s pawprint. We aimed for a look that was friendly and informal, honest, and highlighted the eco nature of the company.
Work included a logo set comprised of main logo, alternate logo, and standalone marks, as well as brand assets including extended color palette, dividers, icons and patterns. Brand guidelines were also developed (not pictured).
Ad images were for Instagram and Instagram Stories. We used a mix of isolated dog portraits on brand colors, and lifestyle shots with brand filters.