Logo, label design, print collateral, and brand guidelines for Slackers Brewing Co. 2018.
Slackers Brewing Co. is a home-brew operation transitioning to a brewery taproom and gathering spot. Owner Derek specializes in malty and rich beers, and experimentation in the craft of brewing. People tend to associate craft beers with bitter hoppy beers and are pleasantly surprised when Slackers beer focuses more on the malts with a balanced hop mix. The ethos at Slackers is a work hard play hard mentality, balanced with an approachable friendliness. The key guiding idea was ‘comfortably adventurous.’
My design approach was to keep things casual and colorful, but still professional. The hand-drawn but not messy feel of the main type in the logo balances with the clean sans serif of the secondary text. The bright color palette of the logo and labels is bold without being off-putting. The beer ring motif is a nice subtle industry nod throughout the brand suite.
Not pictured: Letterhead, brand guidelines.