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Brand Nuance: Midnight Juice

Brand Nuance: Midnight Juice

In this edition of Brand Nuance, I’m demonstrating the importance of specifics in branding design, using the fictional business Midnight Juice. How can your branding make it clear what your business is when the name alone is not enough?

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Studio Guerassio is the brand design studio of Amanda Guerassio, and is based in Austin, TX.

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