Color Theory: Yellow

Color Theory: Yellow

Yellow Color Wheel Tier: Primary. Tonal Value: Warm. Complementary Color: Purple/Violet. “In the world of safe hues, like black, red and white, yellow shouts: ‘Look at me. I’m happy!’” — Joy Sewing Yellow is my least favorite color. This is partly...
Color Theory: Orange

Color Theory: Orange

Orange Color Wheel Tier: Secondary (made by combining two primary colors). Tonal Value: Warm. Complementary Color: Blue. “The sky takes on shades of orange during sunrise and sunset, the colour that gives you hope that the sun will set only to rise again.” — Ram...
Color Theory: Red

Color Theory: Red

Red Color Wheel Tier: Primary Tonal Value: Warm Complementary Color: Green “Painters use red like spice.” — Derek Jarman   Red is the color on the visible spectrum most easily seen and the color that most attracts attention, which is why it’s so popular in...
Decoding Design: Color Profiles

Decoding Design: Color Profiles

If you’ve ever had an in-depth conversation with a designer, you’ve probably been bombarded by letter combinations like CMYK, RGB, DPI, and odd terms like bleeds and spot colors. We designers throw these terms around all the time, maybe without realizing...