How color works can seem like a complex concept, but in reality it’s pretty simple. Every color can be defined and controlled by three different settings: hue, saturation, and brightness. I break them down in this post, to help you talk about color with your designer more precisely.
Blue Color Wheel Tier: Primary. Tonal Value: Cool. Complementary Color: Orange. “The old cathedrals are good, but the great blue dome that hangs over everything is better.” — Thomas Carlyle Blue is the most popular color in the world, as well as one of the most...
Green Color Wheel Tier: Secondary. Tonal Value: Cool. Complementary Color: Red. “He had that curious love of green, which in individuals is always the sign of a subtle artistic temperament.” — Oscar Wilde Here’s a fun tidbit: the human eye is most sensitive to...