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Work I’ve Been Up To

Work I’ve Been Up To

In this post, I’m sharing the work I’ve been up to lately, with some new additions to my portfolio. Come see what’s been cooking!

Why a Good Logo Doesn’t Cost $5

Why a Good Logo Doesn’t Cost $5

There are two things to keep in mind when considering the cost of a good logo design. These may help explain why that $5 logo is probably not a good idea.

5 Places to Use That New Logo

5 Places to Use That New Logo

Of course you should put your new logo on your website and business card. But here are 5 other places you can feature your logo for more visual touch-points with your audience.

5 Things I Need To Know Before Designing Your Logo

5 Things I Need To Know Before Designing Your Logo

In order to craft a logo that perfectly fits your business, a designer needs certain information. Here are 5 questions I ask before every logo design.

Why Your Business Should Have an Official Logo

Why Your Business Should Have an Official Logo

If you’ve ever wondered what use an official logo is to your business, I have three good reasons right here explaining why you should have one.

Brand Nuance: Midnight Juice

Brand Nuance: Midnight Juice

In this edition of Brand Nuance, I’m demonstrating the importance of specifics in branding design, using the fictional business Midnight Juice. How can your branding make it clear what your business is when the name alone is not enough?

What Format Should Your Logo Be In?

What Format Should Your Logo Be In?

Exploring the different file formats your logo might be provided in, and what to use them for.

What Does the Logo Design Process Look Like?

What Does the Logo Design Process Look Like?

I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.

Decoding Design: Anatomy of a Logo

Decoding Design: Anatomy of a Logo

In this edition of Decoding Design, learn how to talk the talk in logo design with this overview of the different parts of a logo and what they are for.

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Studio Guerassio is the brand design studio of brand consultant Amanda Guerassio, and is based in Austin, TX.

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