Where to Start with Branding & Design
For a lot of business owners, figuring out where to start with branding and design can be daunting. This round-up will arm you with the information you need to dive in.
Studio Guerassio Gets a Facelift
Studio Guerassio’s visual branding got a refresh, from the logo on down. Come see the new look, and tell me if you think it captures the vibe I aimed for!
The State of the Studio
As Studio Guerassio turns two, here’s a look at some upcoming changes and exciting news. Come see what’s in store in the near future.
5 Places to Use That New Logo
Of course you should put your new logo on your website and business card. But here are 5 other places you can feature your logo for more visual touch-points with your audience.
Expanded Identity for Skadi’s Ice Parlor
Menu, packaging and other visual branding to expand off of the logo for Skadi’s Ice Parlor, a modern ice cream place focused on odd flavors and small handmade batches.
5 Things I Need To Know Before Designing Your Logo
In order to craft a logo that perfectly fits your business, a designer needs certain information. Here are 5 questions I ask before every logo design.
Why Your Business Should Have an Official Logo
If you’ve ever wondered what use an official logo is to your business, I have three good reasons right here explaining why you should have one.
What is Branding, Exactly? 5 Key Components
If you’ve ever wondered “what is branding, exactly?” this post is for you. I break branding down into its 5 key components and explain each one.
Brand Nuance: Midnight Juice
In this edition of Brand Nuance, I’m demonstrating the importance of specifics in branding design, using the fictional business Midnight Juice. How can your branding make it clear what your business is when the name alone is not enough?