Logo suite and brand guidelines for Lightning Media Partners. 2021.
Nicole and Sean first came to me for a Clarity Package brand audit, to take a look at their old branding and see how it measured up to their vision for where their business was going. They’d had quite a growth spurt, and expanded from just a team of two freelancers into a full-fledged content and editorial agency, and had an inkling their branding needed to change to reflect that.
They were right. Shortly after receiving the report from their audit, they returned to me to help them come up with a new Look that was more in line with the new reality of their business and how they wanted to represent it.
We wanted to emphasize the ideas of simplicity, striving for growth, high quality being streamlined and agile, and being proactive and adventurous.
The result was a fresh and versatile new logo suite and color palette, and detailed brand guidelines to help them implement everything going forward.