Cassidy Hallesy

Logo suite, book covers, Squarespace website and brand guidelines.

Client: Liz Entin
Industry: Media
Date: 2021-2023

WTF Just Happened?! founder Liz lost her father a few years ago, and it sparked a journey into exploring grief and the possibility of an afterlife. ⁠⁠
Normally a science-y skeptic, Liz was surprised at the things she found and learned, and is turning them into a book and podcast.
She needed a brand that captured that balance between skeptic and hope, and had a more personal feel than something clinical, even though she delves into the science side of things.
The project included a full logo suite, brand guidelines, two book covers and a Squarespace website.

You can find WTF Just Happened?! here:

“My brand was not easily portrayed visually, but Amanda captured it perfectly and it looks amazing!

She was really thorough, starting with a long and in-depth questionnaire that not only helped her understand my brand, but helped me understand it better. She was really communicative and collaborative too.

I 100% recommend Amanda!

Liz E.

Founder, WTF Just Happened?!

WTF Just Happened?! Logo Suite
WTF Just Happened?! Website