Logo suite, Squarespace website and brand guidelines. 2021.
WTF Just Happened?! founder Liz lost her father a few years ago, and it sparked a journey into exploring grief and the possibility of an afterlife.
Normally a science-y skeptic, Liz was surprised at the things she found and learned, and is turning them into a book and podcast.
She needed a brand that captured that balance between skeptic and hope, and had a more personal feel than something clinical, even though she delves into the science side of things.
The project included a full logo suite, brand guidelines, and a Squarespace website to get her started.
“My brand was not easily portrayed visually, but Amanda captured it perfectly and it looks amazing!
She was really thorough, starting with a long and in-depth questionnaire that not only helped her understand my brand, but helped me understand it better. She was really communicative and collaborative too.
I 100% recommend Amanda!”