In order to craft a logo that perfectly fits your business, a designer needs certain information. Here are 5 questions I ask before every logo design.
“We explore promising avenues that, days later, become dead ends. Sometimes, we solve a month’s problem in an hour.” — Cennydd Bowles. Talking about creativity and time in the value of design.
“Buy the best and you only cry once.”— Miles Redd. In this post, I’m talking about the advantages of quality work and the value of expertise.
In this edition of Decoding Design, I take a look at the moving parts of the design process to help you decode that proposal and what’s included.
“The client may be king, but he’s not the art director.”— Von Glitschka. I’m using this quote to take a look at two types of designer-client relationships.
“Design is as much an act of spacing as an act of marking.” — Ellen Lupton. And also an act of omitting. Three facets of design, equally important.
“Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.”
— Hans Höger
I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.
As a small business, you likely have a limited design budget to get up and running. Which design materials will get you the most bang for your buck? These are my recommendations.